Philosopher
The Infinite Staircase: What the Universe Tells Us About Life, Ethics, and Mortality

As I see it, the ultimate purpose of philosophy is to guide people in developing an optimal strategy of living. Such an effort breaks up into two parts. The first seeks to provide as accurate and complete a description as possible of the situation we have been born into. This job falls to metaphysics. The second is to present the best set of guidelines we can for how to
act within our situation in order to flourish. This is the role of ethics.
As an English professor, I saw literature as a companion to philosophy in this effort. That is, fiction can present and critique strategies for living using the devices of setting and narration to set up the situation and those of character, dialog, incident, plot to test out alternative ways of acting within it. My doctoral dissertation applied this approach to analyzing the strategies for
living embedded in Edmund Spenser’s The Faerie Queene, and I continued to use it in all the literature courses I taught during my tenure at Olivet College.
Now, all that got put aside when I transitioned into a career in business, but it continued to percolate in the background. What is a marketing campaign if not an attempt to show how your company’s offerings can help a prospect flourish? What is a VC pitch if not a narrative that
describes a situation ripe for disruptive innovation linked to a story line for how to capitalize on it? What is an annual plan if not a fiction that the enterprise seeks to make real? So, perhaps it should not be a surprise that at this point in my career I am extending my perennial interest in strategy and frameworks to include the biggest strategy questions of all, the ones that philosophy has traditionally laid claim to, namely: What the heck is going on around here anyway? And: What am I supposed to do about it?
The Infinite Staircase represents my initial foray into this arena. The first two thirds of the book is organized around a metaphysics based on contemporary science. Its key metaphysical concepts include entropy, self-organization, and emergence, organized in a staircase of systems ranging from physics, chemistry, and biology at the bottom, desire, consciousness, values, and culture in the middle, and language, narrative, analytics, and theory at the top. Its claim is that all of reality can be understood in relation to these eleven systems, each one emerging from the one prior.
The last third of the book is organized around a model of ethics that is organized around four spheres of action, set up in terms of two distinctions, the first between first-and-second person relationships (us) as opposed to third-person relationships (them), and the second between private interpersonal interactions as opposed to impersonal public ones. Each of the four spheres is anchored by a core value, kindness and fairness for the private interactions, and morality and justice for the public ones. Each value is shown to emerge on a different stair in our staircase, tying ethics to metaphysics, and creating an evolutionary view of the emergence of both.
Of course, there is much more to explore, and bless the blog format because it creates a great place to engage with other people’s ideas. All of my posts end with the same tag line, one that I hope someday will inspire you to participate.
That’s what I think. What do you think?

The Infinite Staircase
The Infinite Staircase: What the Universe Tells Us About Life, Ethics and Morality
Published By: BenBella Books
Publication Dates: 2021
Country of Publication: United States
Published By: BenBella Books
Publication Dates: 2021
Country of Publication: United States

Zone to Win
Zone to Win: Organizing to Compete in An Age of Disruption
Publication Dates: 2015
Published By: Diversion Press
Countries of Publication: China, Japan, United Kingdom
Written in conjunction with Marc Benioff’s team at Salesforce and Satya Nadella’s team at Microsoft, Zone to Win gives executive teams in established enterprises an organizational playbook for how best to address the conflicting demands for performance, productivity, incubation, and transformation all within a single annual plan.
Publication Dates: 2015
Published By: Diversion Press
Countries of Publication: China, Japan, United Kingdom
Written in conjunction with Marc Benioff’s team at Salesforce and Satya Nadella’s team at Microsoft, Zone to Win gives executive teams in established enterprises an organizational playbook for how best to address the conflicting demands for performance, productivity, incubation, and transformation all within a single annual plan.

Escape Velocity
Escape Velocity: Free Your Company’s Future From the Pull of the Past
Publisher: Harper Business
Publication Dates: 2011
Countries of Publication: China, Japan, United Kingdom
A definitive text on business strategy to help established companies create next-generation growth, Escape Velocity addresses the “make or break” challenge facing all successful high-tech companies: how to gain market share in emerging categories and serve their existing mainstream businesses at the same time.
Publisher: Harper Business
Publication Dates: 2011
Countries of Publication: China, Japan, United Kingdom
A definitive text on business strategy to help established companies create next-generation growth, Escape Velocity addresses the “make or break” challenge facing all successful high-tech companies: how to gain market share in emerging categories and serve their existing mainstream businesses at the same time.

Dealing with Darwin
Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution
Publisher: Penguin Portfolio
Publication Dates: 2006
Countries of Publication: China, Germany, Japan, Spain, United Kingdom
Written in 2006 with the bubble of the 90’s clearly in the past, Dealing with Darwin explores the struggle to deliver profitable products and services as their ecosystems get more brutal and as competitive advantage gaps get narrower.
Publisher: Penguin Portfolio
Publication Dates: 2006
Countries of Publication: China, Germany, Japan, Spain, United Kingdom
Written in 2006 with the bubble of the 90’s clearly in the past, Dealing with Darwin explores the struggle to deliver profitable products and services as their ecosystems get more brutal and as competitive advantage gaps get narrower.

Living on the Fault Line
Living on the Fault Line: Managing for Shareholder Value in Any Economy
Publisher: Harper Business
Publication Dates: 2000; 2002
Countries of Publication: China, France, Germany, Holland, Italy, Japan, Korea, United Kingdom
Combining lessons learned from Crossing the Chasm, Inside the Tornado, and The Gorilla Game, Living on the Fault Line offers a playbook for managing for shareholder (and stakeholder) value in an era of disruption and digital transformation.
Publisher: Harper Business
Publication Dates: 2000; 2002
Countries of Publication: China, France, Germany, Holland, Italy, Japan, Korea, United Kingdom
Combining lessons learned from Crossing the Chasm, Inside the Tornado, and The Gorilla Game, Living on the Fault Line offers a playbook for managing for shareholder (and stakeholder) value in an era of disruption and digital transformation.

The Gorilla Game
The Gorilla Game: Picking Winners in High Technology
Publisher: Harper Business
Publication Dates: 1998; 1999
Countries of Publication: China, Japan, Korea, United Kingdom
Co-authored with Paul Johnson and Tom Kippola in “the dot.com” era, The Gorilla Game: focuses on the impact of Tornado dynamics on company valuations and portfolio investing strategy.
Publisher: Harper Business
Publication Dates: 1998; 1999
Countries of Publication: China, Japan, Korea, United Kingdom
Co-authored with Paul Johnson and Tom Kippola in “the dot.com” era, The Gorilla Game: focuses on the impact of Tornado dynamics on company valuations and portfolio investing strategy.

Inside the Tornado
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Publisher: Harper Business
Publication Dates: 1995; 2005
Countries of Publication: China, France, Germany, Japan, Korea, Portugal, Russia, United Kingdom
Written as a sequel to Crossing the Chasm, Inside the Tornado is a succinct summary of the Technology adoption Life cycle end to end, with a particular focus on the tornado, a brief period of hypergrowth when revenues can accelerate to triple-digit percentage gains, market leaders emerge, and an industry pecking order is established that will likely last for the duration of the category.
Publisher: Harper Business
Publication Dates: 1995; 2005
Countries of Publication: China, France, Germany, Japan, Korea, Portugal, Russia, United Kingdom
Written as a sequel to Crossing the Chasm, Inside the Tornado is a succinct summary of the Technology adoption Life cycle end to end, with a particular focus on the tornado, a brief period of hypergrowth when revenues can accelerate to triple-digit percentage gains, market leaders emerge, and an industry pecking order is established that will likely last for the duration of the category.

Crossing the Chasm
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Publisher: Harper Business
Publication Dates: 1991; 1999; 2014
Countries of Publication: Bulgaria, China, Finland, Germany, Indonesia, Italy, Japan, Korea, Russia, Turkey, United Arab Emirates, United Kingdom
One of Inc. magazine’s top ten marketing books of all time and considered a classic. Crossing the Chasm: is considered the go-to playbook for bringing innovative cutting-edge products to mainstream markets.
Publisher: Harper Business
Publication Dates: 1991; 1999; 2014
Countries of Publication: Bulgaria, China, Finland, Germany, Indonesia, Italy, Japan, Korea, Russia, Turkey, United Arab Emirates, United Kingdom
One of Inc. magazine’s top ten marketing books of all time and considered a classic. Crossing the Chasm: is considered the go-to playbook for bringing innovative cutting-edge products to mainstream markets.